Gender, Gender And Gender Roles - 1829 Words

Gender socialization often begins early once parents are shown the sex of their child; from then on, baby showers are planned according to gender â€Å"appropriate† colors, which are often pink for girls and blue for boys. Even differences in how children are spoke to can be picked up easily in Western cultures. Girls are called pretty and sweet, whereas boys are handsome and strong. Ultimately, the way children learn to identify with their gender culture is in part due to not only family and friends, media, schools, and religion, but also from the toys that may inexplicitly advertise gender expectations. Gender-typed toys may be bought for children as a way for parents to encourage and reinforce gender-appropriate behaviors. However, recent debates have engulfed toy manufacturers and major retailers, which has brought about changes in toy design and marketing in an effort to make reflect more realistic and gender neutral options. Gender Differences Gender should not be intertwined with the term sex, which refers to the physical differences in individuals. Instead, gender is the idea of being male or female, and it is well understood by the time children reach the preschool years. Differences in gender become more pronounced as children age, and societal expectations are reinforced by parents and peers. Behavioral differences may be evident since parents may treat their child differently according to gender. A big example of this is how parents may react to a child’s firstShow MoreRelatedGender, Gender And Gender Roles1437 Words   |  6 Pages Gender roles play an important role in society whether it is for good or for bad. These roles have been placed in society since the beginning of time. The term gender is socially created and it therefore categorizes men from women. How is gender defined, and what makes it different from the term sex? â€Å"†¦sex refers to the biological characteristics th at distinguish women and men: sex chromosomes, reproductive organs, sex-specific hormones, and physical characteristics†¦Gender†¦ refers to the socialRead MoreGender Roles : Gender And Gender1587 Words   |  7 Pagesbetween gender and sex. Sex is anatomical and biological. Gender role can be defined as a person’s inner sense of how a male or female should feel and behave. Culture and society are two important factors in relation to this particular topic. This implies that various societies and cultures may produce children and later fully grown men and women who may have diverse perspectives of a man or a woman’s place or role in the world around them; this is often determined by their culture’s gender stereotypesRead MoreGender, Gender And Gender Roles844 Words   |  4 PagesSociety has institutionalized gender roles since the beginning of time, a common one is that women are the nurturers and housekeepers, while men are the breadwinners of househ old. In spite of centuries, and fighting for women s rights, such as the right to vote in the late 1920s. Women still have roles to fulfill, even in a modern society that is dominated by a virtual world. Gender identification has multiplied from that of men and women, to Lesbian, Gay, Bisexual, Transgender and Queer (LGBTQ)Read MoreGender, Gender And Gender Roles1110 Words   |  5 Pagesbelieve gender is only based on being male or female. People believe gender is based on the physical and biological differences between women and men. Over the last few years, the term gender has changed. When some people believe gender is being male or female. Most people associate gender with gender roles and how people are supposed to function or perform based on society’s expectations. In other words, people believe males and females have to behave according to their gender or gender roles to beRead MoreGender, Gender And Gender Roles863 Words   |  4 PagesGender can sometimes be seen as biological characteristics humans have, when in fact it is the social characteristic ones society deems either masculine or feminine. Sex, on the other hand, is the biological differences in humans, for example, hormones and sex organs. People usually play gender roles in society, otherwise known as gender ideology. Gender ideology is when men and women have certain attitudes regarding their ‘fixed’ roles, responsibilities and rights. Throughout history men and womenRead MoreGender, Gender And Gender Roles1225 Words   |  5 Pagesoptions related to gender conduct. Male gender roles are instilled early on in childhood. As men meet these unwritten expectations they acquire acceptance from other men, attain potential mates, increase self-esteem and increase social status. This in part is called the socialization process. These benefits reinforce men to continue with this as their standard. What are these unwritten rules that are nurtured and taught so crucially by f amily and friends? Traditional gender roles are what determineRead MoreGender, Gender And Gender Roles Essay1823 Words   |  8 Pagesclearly determined line from both involving parties reveals to us the ancient war of genders. A society which has overcome many social indifferences yet gender roles is a highly controversial and complicated topic. It seems this generation is caught in the crossfire of the final frontier of this ancient war. An increase in fundamental changes in gender roles is resulting in manipulating society and altering gender boundaries; females are breaking out of traditional restraints. As with all changesRead MoreGender, Gender And Gender Roles2086 Words   |  9 PagesGender refers to being male or female. It is usually used to determine the cultural and social difference between men and women. Gender roles are expectations of how males and females should behave, what attitudes they should have, what activities they should do and etc. according to their culture (Witt, 2016). Years ago, males and females had specific roles that separated them from each other. Males were known to go hunting to provide food for the family, and females were to stay at home andRead MoreGender Roles And Gender Role844 Words   |  4 PagesGender Roles can be defined as roles society expects people to play on account of their sex life. Like all roles, gender roles are made up of sets of expectations, so they can be thought of as sets of expirations, so they can be thought of as sets of expectation that are attached to sex.(pp: 220 John E. Farley Michael W. Flota). The key word gender role affects me personally because as recent graduate of high school it’s time for me to go into the real world, of working class gender role of theRead MoreGender Roles And Gender Role Essay784 Words   |  4 Pagessession, I will discuss the gender roles in my family. The definition of gender role is the degree to which a person adopts the gender-specific behaviors ascribed by his or her culture (Matsumoto, D. R., Juang 2013, 156). For example, traditional gender roles recommend that males are aggressive, angry, and unemotional. It goes further and explains that the male should leave the home every day to make a living and be the main wage earner. The traditional gender role for the female purpose is to

Ethical Issues Faced By Multinational Corporations ( Mncs )

What specific legal and/or ethical issues does an organization encounter in doing business in third-world or developing countries? Please identify one specific legal and/or ethical issue and discuss that matter. Once a firm expands abroad, moral transparency becomes foggy. The setting for persons shared attitudes without universal laws and legal practices which describe standards of conduct moral certainty is obscured. Organizations must make a clear statement of what is legally and ethically acceptable, however, the best-informed top executive must reorganize his assumptions of business practices in the host country. Home state laws and ethical standards can bomb in a country with a different paradigm of ethical conduct; such strains are inevitable for organizations and business people alike. Therefore, multinational corporations (MNCs) should be prepared to work through a different legal structure and ethical frameworks of the host country. Consequently, legal and ethical issues must be tackled before conducting business abroad for the success of the firm. Cultural differences play a vital role in how a home corporation does business within the host country. One would think that no culture s ethics are better than the other. Therefore there are no international rights or wrongs (Donaldson, 1996). However, once again clear and transparent communication of what is legally and ethically expected of the MNC must be communicated in a form that both parties willShow MoreRelatedAn Understanding Of Corporate Social Responsibility1343 Words   |  6 Pagestheir applied application by a multinational corporation (MNC) like Walmart. This report is based on the case study ‘Walmart: Love, Earth ®Ã¢â‚¬â„¢ which identifies key points which are the criticism faced by the multinational corporation (MNC), business practices that are/were unethical and which ethical theories did/ do they violate and why do MNCs like Walmart address their social and environmental impacts. The case study is very important as it outlines the way the MNC works and the different types ofRead MoreEthical Issues Of Multinational Corporations Essay1407 Words   |  6 PagesETHICAL ISSUES IN MULTINATIONAL CORPORATIONS Introduction A multinational is defined as an enterprise operating in several countries but managed from its home country. Ethics as a philosophy is defined as the discipline concerned with what is morally good and bad, right and wrong. Ethical issues arise when one is unsure of what is the right course of action to be taken at a single time. This problem becomes exponentially complex when applied to a multinational organization. Globalisation has enabledRead MoreThe General Impact of Management in International Business1075 Words   |  5 Pagesis the general impact of management in the international business? In this essay this question will be clearly answered by deep details, concerning the important issues meet generally the managers in business international, such as: Conflict of culture, ethical issues, and fair trade issues. And the advent of the Multinational Corporation will be largely explained. Finally, as example, the difference between the managerial styles of USA and Japan will be considered and the managerial styles of ChinaRead MoreImpact Of Globalization On Business Management Essay1459 Words   |  6 Pagesof the broadening of globalization more people have become captivated in international business and trade. Multinational corporations Production of services and goods is organized by a Multinational Corporation. Another name multinational corporation can be referred to as International Corporation. How has Globalization impacted Multinational Corporations(MNC)? Multinational Corporations is expanding their businesses in many ways. According to the website www.grin.com/documents â€Å"Globalization hasRead MoreEthically Responsible4889 Words   |  20 Pagesfuture relies on their aptitude to operate globally. Third world countries seek to attract American MNCs for the jobs they provide and for the technological transfers they promise. However, when these MNCs entered into countries to do business particularly in the third World Countries, many American condemn them (Hofffman Frederick, 1995) for exploiting the resources and workers of the Third World. MNCs are blamed for the poverty and starvation. How ethically responsible should these companies beRead MoreImpact Of Globalization On International Business2183 Words   |  9 Pagescountries Low inflation and low interest rates despite strong growth. 1)A multinational corporation (MNC)...... is a business enterprise that manages production or delivers services in more than one country.Multinational corporations can have a powerful influence in local economies, and even the world economy . Influence on Local and National Economies National and local governments often compete with one another to attract MNC facilities, with the expectation of increased tax revenue, employment,Read MoreEthical Sourcing And The Supply Chain1611 Words   |  7 PagesEthical Sourcing and the Supply Chain Growing competition and the ever increasing emphasis on cost reduction and efficiency has caused many firms to outsource various components of their operations outside of the country. As firms are thrusted into the global marketplace and transformed into multinational corporations (MNCs), new challenges arise related to the differences/disparity in corporate social responsibility (CSR) practices between countries (Chandler Werther Jr., 2014; Cruz, 2013).Read MoreImpact Of Globalization On International Business2183 Words   |  9 Pagescountries Low inflation and low interest rates despite strong growth. 1)A multinational corporation (MNC)...... is a business enterprise that manages production or delivers services in more than one country.Multinational corporations can have a powerful influence in local economies, and even the world economy . Influence on Local and National Economies National and local governments often compete with one another to attract MNC facilities, with the expectation of increased tax revenue, employment,Read MoreThe Impact Of Management On The Globalization Of Business900 Words   |  4 PagesThe impact of management in the globalization of business. The multinational corporation The impact of globalization on international business International business refers to a wide range of business activities undertaken across national borders. Along with rapidly increasing globalization, international business has become a popular topic and has drawn the attention of business executives, government officials and academics. International business is different from domestic business. At the internationalRead MoreCarrolls pyramid of Corporate social responsibility: A review and modification1943 Words   |  8 Pageshelp managers see the different types of obligations that society expects of businesses. It is easily understandable and simple. Howev er, the new challenges faced by corporations in the 21st century have warranted a re-examination of Carrolls pyramid. Carrolls CSR PyramidCarrolls four part CSR pyramid depicts the economic, legal, ethical and discretionary responsibilities that society expects of organizations. Carroll has integrated concepts of stakeholders and corporate citizenship into his

Marketing Strategies and Plans SmHeart Watch

Question: Create an innovative product and then develop a marketing plan for that product? Answer: Introduction This particular assignment deals regarding the innovations of a modern product. The name of the product is SmHeart Watch (Allyson Dooley, Jones Iverson, 2012). This product has a lot of utility rather than showing date and time. This product is the worlds first wearable blood pressure, electrocardiogram and heart rate monitor watch. This assignment mainly covers all the factors, which is of which is required in order to promote this particular product (Lilien, Rangaswamy De Bruyn, 2013). Product and service Description The name of the product is SmHeart Watch. There are different kinds of modern and innovative features are loaded in this particular watch. This watch will become very much useful in determining the blood pressure, electrocardiogram and heart rate monitor. The entire above feature are loaded into a single platform. The major features of this particular watch are to measure tight high blood pressure, predict onset heart attacks, predict the onset strokes and manage diabetes (Lilien, Rangaswamy De Bruyn, 2013). The watch has huge applications. The concept of this particular watch is based on the applications of the solar power device. This kind of watch requires a huge battery support. On the backside of this particular watch is structured with a solar panel. The solar panel helps the users to charge the battery of the watch. The built in the wearable technology of this particular watch takes a reading and transmits the ongoing electrocardiogram, blood pressure and heart rate to the us ers Smartphone tablet and computers. In this case, the use of the Smartphone, as well as the use of Bluetooth, is equally important. The majority of the people of the people now own a Smartphone. The concept of smart phones acts as a displaying panel of the result. The watch will be connected with the use of Bluetooth that will act as a parking device. An electronic record is logged into the secured cloud by which all the users can share all the information by using the official app of the company with family members, health care, etc. Market Size and Growth At present, there are four kinds of marketing structures. Perfectly competitive market structure, Monopoly market structure, Monopolistic Market structure and Oligopoly Market Structure are the four kinds of marketing structure, which are present in the market. As compared with this particular watch, this will fall under the monopoly market structure. The features of monopoly market structure are quite different and unique as compared with other marketing structure. In a particular market structure entire, the buyers and sellers buy and sell a product that has no close substitute in the market. This is a modern concept, which is not fully available in the market. Only SmHeart Watch Company manufactures this watch. These features of the watch are only available in this to this particular company. In order to benefit all the buyers needs to buy this featured work only from this company only (Baines, 2011). The price is not determined as per the demand and supply of the market. This pro duct is not homogenous in nature. The entire pricing decision is in the hand of this particular firm. Target Market Segment The company needs to follow different kinds of strategies and poles while developing the target market. The option, which all the company needs to develop, is to analyze the entire market situation (Allyson Dooley, Jones Iverson, 2012). The first thing is to conclude about who are the customers. On the hand, the company needs to conclude that who are the targeted customers. On the other hand, what this particular company offers to the customers. Depending upon the nature of the product the entire segmentation procedure is framed. The concept of target market dedicates particular a groups of customers in the entire marketing procedure. Based on the demands and wants of the customers all the products are manufactured by the company based on the demand and supply of this particular groups of customers (Baines, 2011). Competitive Analysis The market structure of this particular product is the monopoly market structure. This particular product is only developing by SmHeart Watch Company. This is the first company, which innovates this particular product. In this particular market structure, the level of competition is negligible as compared to other marketing structure. The SmHeart Watch Company is the only company to manufacture this watch with loaded features. This particular firm is known as price maker as the price of the product is not determined as per the demand and supply of the market. The entire pricing power is in the hand of the firm (Chakravarty, Kumar Grewal, 2014). On the other hand, the company needs to adopt some unique pricing strategies to increase the sales of this particular product. Product Strategy The concept of this particular watch is a modern and new concept. SmHeart is the only company to manufacture this particular watch loaded with the feature. In order to build a strong customer base, the company needs to adopt some unique marketing strategies. This particular watch has a lot of utilities. All the users will be benefited with the applications of the watch. The marketing structure of this particular watch falls under the concept of the monopoly market structure. The features of this marketing structure are quite different and unique as compared with other marketing structure. The company needs to adopt different kinds of marketing strategies and formulation in order to promote this particular product (Chakravarty, Kumar Grewal, 2014). This particular product offers different kinds of advantages to the users. The watch will be connected through the Smartphone with the help of Bluetooth, which will act as a displaying panel. There are different kinds of the utility of thi s particular watch. The watch will help the user to treat high blood pressure, predict the onset of the heart attack, predict the onset of strokes and manage diabetes (Dinsmore Cabanis-Brewin, 2011). The application of this particular watch is not restricted in the medical field. The application of this particular watch is also applicable in different kinds of sports management for the quick result in the treatment procedure (Daniel, 2012). The product offers all the users a guarantee and full replacement of two years. The service centers of this particular watch are located in the major areas of the cities, which is easily accessible for the users. The most important thing this particular company maintains a good customer care and after sales services to all users. A 24x7-customer care service will be available for all the users of this particular watch. On the other hand, the company provides a two-year full replacement guarantee. However, the market structure of the product falls under monopoly market structure. In order to develop strong customers base management, this particular company wants will be able to make unique pricing strategies (Chakravarty, Kumar Grewal, 2014). Pricing Strategy This company falls under the group of the monopoly market structure. The pricing strategies and the systems of this particular company fall under different categories. This product is very expensive (Chakravarty, Kumar Grewal, 2014). The company must develop the pricing strategies by keeping in mind the elasticity of demand. The concept of the elasticity of demand is the concept of determining the price of the product, which relates to the increase in the demand to change in the price of the goods and services. The entire pricing strategies and theories are the major factors of any kinds of marketing structure (Tanner Raymond, 2012). This particular product is very much expensive. It is not possible for the lifestyle of the developing countries to adopt this featured watch. The primary job of the company is to study the demographic factor of the country (Daniel, 2012). Depending upon the demographic factor of the country all the company needs to implement the marketing strategies. In order to apply the best customer retention policy, the company needs to develop a unique pricing strategy (Thorson Duffy, 2012). The revenue structure, as well as the plans and policies of the government, put a huge effect on the entire pricing decisions of the company. Based on the demand and the standard of living the entire pricing structure of the product needs to be developed. Unique pricing decisions of the company will help in order to launch a new product (Goundrey-Smith, 2012). Distribution Strategies There are different kinds of distribution strategies adopted by different companies depending upon the nature of the business (Kurtz Boone, 2012). The distribution channel is the chain of the business through which a goods and services reach the customers. There are several channels of the distribution channel, which include wholesalers, retailers, distributors and the applications of the internet (Tanner Raymond, 2012). The company adopts depending upon the nature of the business the mode of the distribution. The distribution system needs to be organized by depending upon the nature of the product (Jobber Ellis- Chadwick, 2013). This product falls under the category of electronic gadget. The best distribution channel, which this particular company can adopt, is the distribution process with the applications of the internet services (Lilien, Rangaswamy De Bruyn, 2013). In a modern generation, the most important breakthrough is the application of internet as well as the applications of the social media tools (Hosmer, 2011). As per the latest statistical report, the most demanded source of shopping that the customers adopt is the concept of online shopping. There are several advantages of online shopping. The major factor of the online shopping all the customers have the opportunity to save time. This particular company is introducing a unique featured watch. The best way is to implement the entire d istribution procedure is the applications of the online distribution ship (Kotler Armstrong, 2012). Integrated Marketing Strategies The concept of the integrated marketing service is the concept of developing different kinds of marketing strategies related with the business (Publications, 2011). The primary strategy, which the majority of the company develops, is the process of promotion. The process of promotion means the communication process of the business (Hosmer, 2011). There are two kinds of promotional process (Souza, Gosling Gonalves, 2013). One is the traditional mode of communication and on the other hand, modern mode of communication. Both the traditional mode of communication and the modern mode of communication are very much important for the organization. In case of the traditional mode of communication, the applications of newspapers, magazines, and handbills are the applied source of communication (Jobber and Ellis- Chadwick, 2013). On the other hand, in case of the modern mode of communication the applications of the social media tools and the applications of the emails and internet are applica ble (Kapoor, 2014). The entire communication process is equally important for both the buyers and the sellers. The process of communication is important for the buyers as all the buyers can conclude about the latest demands and supply of the market. In a particular market structure, there are different kinds of customer demands and wants (Dewani Sinha, 2012). On the other hand, it is not possible for every firm to satisfy all the demands and wants of the customers at a single point of time. Based on the demand of the customers all the business firms need to organize the entire business proceedings (Rossiter, 2012). On the other hand, it helps the customers to stay updated about the different kinds of products and services of the company (Hansen et al. 2014). Market Research This particular company needs to develop different kinds of market research procedure. The entire market research procedure will help the company to gather complete information about the latest marketing demands (Hansen et al. 2014). The company has adopted different kinds of marker research procedure in different counties. The most important point is the data collection procedure. There are two kinds of data collection procedure. One is the primary mode of data collection and on the other hand, there is the secondary method of data collection procedure (Goundrey-Smith, 2012). Both of the data collection procedure is very much helpful for the company to gather complete information about the market structure (Lilien, Rangaswamy De Bruyn, 2013). The entire Data Collection procedure is very much important for the company. This will help the company to gather complete information about the entire marketing structure of the country in which this particular organization wants to develop its business plans and proceedings. There are different kinds of customers in the market (Rglinger, Pppelbub Becker, 2012). Different kinds of customers have different demands and on the other hand, the purchasing decisions of the customers vary from each other. Keeping in mind the different requirements of the customers the company needs to develop the majority of the business plans and procedure (Dewani Sinha, 2012). The entire market survey procedure is very much crucial for the entire business proceedings. Market Strategies To implement the best marking strategies and policies of the company, the company needs to consider the demographic factor of the country (Dewani Sinha, 2012). The concept of the demographic factor relates with the study of population. The demographic factor of the country varies from one country to another. Depending upon the demographic factor all the marketing decisions of the country are required to formulate. The second important factor is the pricing factor (Sinha, Sahgal Mathur, 2013). This particular business plan deals with the concept of implementing the business plan related to a multi-featured watch. There are different applications of this particular watch. It will help in the medical field, and it is applicable in the sports department. This product, which is developed by SmHeart Watch, is a quite expensive product (Kotler Armstrong, 2014). The standard of living of the particular country needs to be considered while marketing this particular country (Dewani Sinha, 2012). This particular company will face the majority of the challenges while marketing in the underdeveloped countries (Dinsmore Cabanis-Brewin, 2011). As compared with developed countries the standard of living of the underdeveloped countries is much low as compared with other countries. The company needs to develop strong marketing strategies while marking in the underdeveloped countries (Kotler Armstrong, 2014). Conclusion This particular assignment mainly deals with the application of SmHeart Watch. This watch is very much useful and has different kinds of applications. This particular watch is required for measuring blood pressure, Treat high blood pressure, predict the onset of a heart attack, predict the onset of strokes, and Manage diabetes. The device will be connected to a smartphone with Bluetooth, and the smartphone will act as the displaying panel. The official app of this particular company will help to share the information with different groups. This watch will be very much helpful in the medical field as well as in the sports department. Different kinds of marketing applications and marketing strategies, which are required by the company to develop this particular product of SmHeart Watch. Reference List Allyson Dooley, J., C. Jones, S. Iverson, D. (2012). Web 2.0: an assessment of social marketing principles.Journal of Social Marketing, 2(3), pp.207-221. Baines, P. (2011).Political marketing. London: SAGE. Chakravarty, A., Kumar, A. Grewal, R. (2014). Customer Orientation Structure for Internet-Based Business-to-Business Platform Firms.Journal of Marketing, 78(5), pp.1-23. Daniel, S. (2012).Principles of marketing. [S.l.]: Kendall Hunt. Dewani, P. Sinha, P. (2012). Gratitude: An Emotional Approach in Business Relationship.Research Journal of Business Management, 6(1), pp.1-11. Dinsmore, P. Cabanis-Brewin, J. (2011).The AMA hbook of project management. New York: American Management Association. Goundrey-Smith, S. (2012).Principles of electronic prescribing. London: Springer. Hansen, M., Phonekeo, K., Paine, J., Leth-Petersen, S., Begtrup, M., Bruner-Osborne, H. Kristensen, J. (2014). Synthesis StructureActivity Relationships of N -Benzyl Phenethylamines as 5-HT 2A/2C Agonists.ACS Chem. Neurosci., 5(3), pp.243-249. Hosmer, L. (2011).The ethics of management. New York: McGraw-Hill. Jobber, D. Ellis- Chadwick, F. (2013).Principles practice of marketing. Maidenhead: McGraw-Hill Higher Education. Kapoor, N. (2014).Principles of marketing. New Delhi: PHI Learning Private Limited. Kotler, P. Armstrong, G. (2012).Principles of marketing. Boston: Pearson Prentice Hall. Kotler, P. Armstrong, G. (2014).Principles of marketing. Upper Saddle River, N.J.: Pearson. Kurtz, D. Boone, L. (2012).Principles of contemporary marketing. Australia: Southwestern Cengage Learning. Lilien, G., Rangaswamy, A. De Bruyn, A. (2013).Principles of marketing engineering. State College, PA: DecisionPro, Inc. Publications, S. (2011).SAGE Brief Guide to Marketing Ethics. Thous Oaks: SAGE Publications. Rglinger, M., Pppelbu, J. Becker, J. (2012). Maturity models in business process management.Business Process Mgmt Journal, 18(2), pp.328-346. Rossiter, J. (2012). Advertising management principles are derived mostly from logic very little from empirical generalizations.Marketing Theory, 12(2), pp.103-116. Sinha, A., Sahgal, A. Mathur, S. (2013). Practice Prize Paper Category Optimizer: A Dynamic-Assortment, New-Product-Introduction, Mix-Optimization, Dem-Planning System.Marketing Science, 32(2), pp.221-228. Souza, B., Gosling, M. Gonalves, C. (2013). Mensurao do Mix de Marketing de Servios, da Satisfao e da Lealdade em Clientes de um Banco de Varejo.REMark, 12(02), pp.108-132. Tanner, J. Raymond, M. (2012).Principles of marketing. Irvington, N.Y.: Flat World Knowledge. Thorson, E. Duffy, M. (2012).Advertising age. Mason, OH: South-Western Cengage Learning.

The Untouchables Essay Example

The Untouchables Paper Throughout De Palmas career, he has spent time exploring the idea of corruption from within. De Palma has examined the ideas of power and justice in previous films such as; Blow Out, Scarface and The Bonfire of the Vontities. This theme is carried out throughout The Untouchables. During the motion picture, De Palma uses a number of film techniques to create tension and excitement throughout. The climax reaches its height in the station scene. When the scene opens, the audience is immediately faced with a feeling of anticipation, as a car drives at high speed along the road. It weaves in and out of the traffic with its horn blazing. This opening sequence is followed by the camera panning in to show a close up the speeding car wheel. This shot is super ceded by the camera slowly moving up to reveal the two inhabitants; Ness and Stone. The use of lighting in films is very important and can easily set the mood for a scene. For example, the time of day can be established by the quantity of light. During the car scene, De Palma uses lighting to effect. The lighting inside the car is subtle; with only the faces lightly illuminated, making sure that the audience are fully concentrated on Ness and Stone and what they have to say. We will write a custom essay sample on The Untouchables specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Untouchables specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Untouchables specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Stone and Ness appears detached, as if they are anxious to get some where. This is demonstrated through their dialogue which is short and to the point. Again, this adds to the growing tension. As the two characters walk to the train station, their fixed expressions are heightened. They are focused on what is going to happen next. When Ness says, The book keeper is no good to us dead Stone? the audience feels unnerved and tense; can Stone (the proti gi ) hold himself together so that he does not shoot the book keeper? For this is the penultimate scene, if they can capture the book keeper (the only one who can decode the ledger book) they can put Al Capone successfully behind bars. Also we remember back to the previous scene in which Malone (Nesss mentor) was killed by Capones cronies. This adds an emotional level to the scene and hence ups the tension and excitement; for without the book keeper, Malones death would have been in vain. Throughout the film De Palma has use a number of different camera shots/angles and editing to create more of an effect on the audience. For example, the scene in which Malone is killed, De Palma uses a point of view shot in which we see everything through the eyes of one of Capones cronies; in doing this, De Palma is able to give the audience a completely different cinematic experience. This is true for the station scene. He uses continuity editing which gives the impression of an unbroken continuum in time, where everything runs smoothly. For example, when Stone and Ness reach the station and open the door, this followed by a smooth switch over to an extreme long shot; which hence gives the impression that everything runs smoothly. The extreme long shot shows two enormous pillars and a huge lobby, putting into perspective the two men and the vast area they have to cover. This sustains the tension and excitement in the scene, how can Ness and Stone possibly watch and cover such a large area between them? Then Stone is sent to cover the south entrance, leaving Ness alone covering the main entrance, this cultivating anticipation within the audience. Ness takes a vantage point from which he can oversee the entrance hall and looks up at the clock; it is four minutes to twelve. Ness looks back to watch Stone walk across then entrance hall to the south exit. The audience hears Stones foot steps echo across the hall, which re-establishes the fact that they have such a huge area to cover. Sound of course plays a vital effect on how motion picture is perceived. These are separated into three main sets; diegetic, non diegetic and extra-diegetic. Diegetic sound is when you can see whats making the noise; for example if a person is playing the piano and you can hear a piano, the sound is obviously the piano. Non diegetic sound on the other hand is when we cant see whats making the noise but we know what is making it; for example an announcement from a speakerphone. Whereas extra-diegetic is a noise that is not part of the film; for instance a sound track playing over the top. As Ness turns away from the clock we instantly hear a baby crying, a non diegetic noise as we know what is making the sound. Instantly Nesss concentration is drawn away from the job at hand, the presence of a child at once creates tension as there is now another distraction. At the same time a low discordant note plays, adding an eeriness to the scene. As the baby is trundled into view, an unsettling baby lullaby plays over the top; this being an extra diegetic sound effect. Adding to this first distraction, the announcer calls for all passengers for the 12:05 train to board. This raises the tension in the scene as there is already too much happening. Simultaneously De Palma switches to a point of view shot, in which the audience are looking at the clock and the front entrance. Already people are coming through the doors. The audiences anticipation grows as they dont know what the book keeper looks like. It is clearly visible that Ness is distracted by the baby as he repeatedly looks over to the child in the pram and his mother, thus causing this anxiety for the audience. This is carried on as Nesss full attention is drawn towards the mother and her desperate attempts to calm the child down. The shift in attention heightens the tension as we worry that Ness might miss the book keeper. Again the announcement is made. More people come through the door. Time is passing by and the child is still playing on the audiences mind. These few changes help keep the excitement and tension sustainable. As the mother caries on soothing her child, the orchestral music playing in the back ground slowly rises. However more tension is created by the shadows of the people walking past, and the start of slow eerie music. Throughout this scene De Palma has chosen to use a point of view shot in which we can see everything that Ness sees as if through his eyes. This is extremely useful in that it shows where the characters attention lies and is also a useful instrument in creating tension and anxiety. By only showing what Ness is concentrating on, the audience grow anxious over what else is happening around Ness that he is not seeing. A suspicious looking character comes into frame wearing the typical gangster clothing. The baby music lowers to be heard quietly in the background; horns can be heard with a look out type of melody raising the tension of the scene. Audiences know that Ness is distracted by this man as his focus as well as ours is drawn away from the baby. The music fits in with this feeling, with slight increases in volume followed by quiet. The music seeps away as the man becomes no threat. De Palma is a clever film maker. He cleverly takes certain things from different films and fits them into his films. This is what sets De Palma apart from many film makers. The constant checking of the time and the fact that is moving towards noon, is in reference to the film High Noon, in which the penultimate part of the film (as in The Untouchables) is when the clock strikes twelve. The merge of the films is rammed home by the constant camera shots of the clock, as if waiting for it to stick at twelve. This anticipation both sustains and creates tension and excitement for the audience. Another thing that De Palma does to make this scene different is the fact that the scene is in real time everything occurs on screen in the time span of the scene. De Palmas constant use of camera shots easily shows where Nesss concentration lies. It becomes very obvious that Ness is caught between two sides, the obvious need to carry out his duty and his moral duty; should he help the woman? Of course, these feelings are perceived by the audience, they too undergo the same dilemma. This feeling grows to frustration and heightened tension as yet more people pass and still no-one offers the woman any assistance. As Ness looks down on the woman in dismay, the audience are reminded that he himself is a family man. However Nesss interests are in conflict; on the one hand he has his official duty (to arrest the book keeper) and that of his moral duty, (to help the weak). Ness takes one last look at the clock realising that it has hit twelve and with this last glance at the clock the audience again hear the low ominous horns sustaining the tension. Ness finally gives in to his moral duty. The music used in the film has a huge part in sustaining and hightening the tension and excitement. One of the most effective instruments used in the set scene are the horns. When the horns play, it warns the audience of the danger and brings their attention in to what is happening around Ness. This is expertly used when two suspicious men walk down the opposite staircase. As they draw level we hear the horns, which confirms our suspicion. This is followed immediately by a reaction shot of Ness who is becoming aware of the danger; what will Ness do? Tension is further sustained with the use of sound. The womens distracting chatter, the prams heave and awkward clank. We wonder how Ness keeps his focus? Another of Al Capones men comes in, Ness looks uneasily at him and as he turns round yet more men come in to the station. It seems that Ness is surrounded and the audiences excitement of what will happen grows. However, as Ness looks round he does not see another of Capones men come in. It is the gangster that Ness hit earlier on in the film. The audience (tension rising) and question whether gangster recognises him and whether when Ness is seen by him, he will be recognised. He currently appears to be the babys farther, but the audience knows this cant last. At this point the baby starts crying and De Palma gives us a closeup. This is a sign of what is going to happen and shows the babys helplessness and innocence. Will the baby survive? As the babys crying gets louder, the camera suddenly switches to the gangster with the broken nose and slowly closes up on his face. At the very same time the music starts to get louder, heightening the tension. The camera changes to Ness and gradually gets closer, as if showing the gangster slowly starting to remember who Ness actually is. In unison the orchestral music reaches a crescendo, signalling that something big is going to happen. All the tension that De Palma has managed to create and sustain thought the scene so far, has been built up until the moment when Ness fires the first shot. When he does, we get an immediate reaction shot of Stone, but moving in slow motion; heightening tension as to whether Stone will get there in time. From this moment onwards, De Palma has chosen to shoot the scene in slow motion, thus allowing the audience to appreciate every moment. However by also choosing to shoot in slow motion, De Palma manages to make the fight seem almost graceful, thus making the audience understand and appreciate De Palmas skill as a film maker. De Palma demonstrates his skill by editing sound and only allowing sounds that he wants the audience to hear; by doing this, he makes the audience concentrate on the most important aspects of what is happening. De Palma chooses to allow us to hear the load clank as the pram rolls down the stairs, the gun fire and the slow echoing foot steps of Stone as he runs to the rescue. De Palma has a good knowledge of film and he shows us this in the closing part of this scene. The shoot out reminding us of cowboy films (High Noon) and also he uses the classic film Battleship Potemkin, these demonstrating how well he can manipulate his audience. However De Palma has not finished creating tension and excitement during this scene. As the pram falls down the stairs, Ness has to choose either to save the baby or capture the book keeper. Choosing to shoot in slow motion also serves in creating anxiety; as Ness runs after the pram, it seems he is moving too slowly to save the child. Aiding in creating tension are the violins that play eerily over the top, creating an ever more tense atmosphere. As well as the constant sound of bullets ricocheting reminding the audience of the danger. As Ness runs out of bullets (highlighted by the load click as he fires), Stone rushes in to save Ness; arriving like the cavalry to save the day. Yet De Palma has not finished showing off his filmmaking technique, for as Stone runs in, De Palma has used a vast montage of shots showing everything that happens in those few seconds. At this point the cradle music that once unnerved the audience now serves as a comfort and is a sign that scales have turned. Ness now has the authority in situation; we get this through the way he takes control of the scene. Presently we get a reaction shot of the gangster and the bookkeeper; the gangster sweating and the bookkeeper trembling and afraid. All tension is now on the two. The gangster tries to take control of the situation but Ness is calm, conveying this by the slight shake of his head. The gangster is desperate Ness speaks calmly to Stone You got him? Stone replies with the same air Yeah I got him. Followed by a close up of the gangsters sweating face and trembling bookkeeper as he starts to count out One! There is a tense pause of anticipation as the audience wonder what will happen next, no other sound or musical compliments are playing, just silence. Take him, Ness says it as if it is nothing to him, followed by the load bang of the gun. Two, Stone says very calmly (blackly humorous), with a reaction shot of the gangster slowly falling to the floor. Immediately the orchestra play, still with the same eeriness as the bookkeeper looks down at his ex-comrade. The load click of Stone re-cocks his gun, now all tension is with the bookkeeper. The scene finishes on Ness; stern and impassive. The audience now are relieved of all anxiety, for justice has prevailed. What has De Palma shown us? Justice wins, in the wake of injustice and corruption, tying in with De Palmas theme of corruption from within. Ness has done whatever was necessary, even if it was not by the book as he was primarily so steadfast in doing. Most importantly De Palma has shown his skilfulness in directing, using a variety of camera angles to create different cinematic experiences. He also uses camera angles to provoke different emotions from the audience. His usage of sound, music and lighting has successfully been employed to formulate tension and excitement. He uses various editing styles to show the audience just how well he can make and produce a film, as well as influencing his audience in the way he wishes to; to feel worried, afraid, tense or excitement and relieved. In all De Palma has managed to show in one scene the following; how skilful a director he is, his knowledge of films, his ability to take things from previous films and make them his own, also how he can influence an audience into feeling what he wants them to.